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CropX

About us

We are CropX

We believe that farmers can make better cultivation decisions when they have insights into data about their crops and fields. We enrich the knowledge that farmers have and capture about their own fields with (geo)data, agricultural knowledge, and ICT.

Our story

Founded by farmer Jan Hadders. In addition to his farming business, he was already heavily involved in innovations, and by the late '80s, he foresaw that the rise of computers would change the farming industry.

1987

Dacom was founded by Jan Hadders

1992

Development of an advisory system with sensors

2003

Janneke Hadders takes over Dacom and grows to 20 employees

2011

Dacom wins several prizes & starts Crop-R with Ivor Bosloper

2017

Dacom & Crop-R will continue as Dacom Farm Intelligence. With the focus on one integrated platform for farmers.

2021

Opening of the new Dacom Dutch Barn

2021

Dacom becomes part of CropX

Our team

Janneke Hadders

President

Yehonatan Dimri

Product Manager

Harmen Wollerich

VP Sales Europe

Richard Nijenstein

Team Lead Service

Cor Rijzebol

Hardware Specialist

Roeland Strijk

Service Engineer

Gert Sterenborg

Product Owner

Frans Breukelman

Software Engineer

Cees van Wieringen

Software Engineer

Alex Dijkstra

Software Engineer

Yuval Asher

Software Engineer

Larissa Hendriks

Marketing Manger Europe

Marina ter Wiel

VP HR Europe

Debbie Busscher

Finance Manager Europe

Jeroen Stoker

Software Engineer

Sebastiaan Veenstra

Software Engineer

Jacco Gritter

Service Expert

Stefan Voogd

Software Engineer

Kevin Batema

Software Engineer

Henk-Jan Hoving

Service Expert

Jelte Zijlma

Accountmanager Agribusiness

Johan Middelkamp

Accountmanager Agribusiness

Jamie van Eijk

Software Engineer

Daniël den Otter - Kuperus

Software Engineer

Edwin Blom

Accountmanager

Matthias Maier

Territory Manager